Branding for Invest-NL: impact investor of the Netherlands

The official launch of Invest-NL took place in Amsterdam in the presence of Minister of Finance Wopke Hoekstra and Minister of Economic Affairs and Climate Eric Wiebes. As a private company led by Wouter Bos, Invest-NL will provide financing to companies that will make the Netherlands more sustainable and more innovative. Silo developed the organization’s brand identity.

With a share capital of 1.7 billion euros, Invest-NL’s focus at launch is on the energy transition and on innovative, fast-growing companies (scale-ups). Invest-NL intends to expand the market and provide financial backing for what once seemed unbackable. Impact is paramount for Invest-NL.

We have far-reaching ambitions at Invest-NL: our aim is to quadruple the amount of risk capital available for the energy transition within five years.

Wouter Bos , CEO Invest-NL

Silo supported Invest-NL during the founding phase by developing a strong brand proposition and creating a fitting visual identity that expresses dynamism and growth.

In addition to the brand identity, logo and brand movie, Silo also developed the website for Invest-NL in collaboration with Driebit. Design agency Stout/Kramer translates the brand identity into various means of communication.

Dennis Flinterman

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