At work - but different
From our home offices, we spent the first half of the year working on the new Unilever Benelux Headquarters in Rotterdam. Silo developed a spatial branding strategy in which the different brands and ambitions come together in a compelling and immersive way.
Unilever Benelux - Hofplein 19, Rotterdam
We also started our own research into the post-COVID-19 working environment. When alternating between working at home and at the office, branded environments can have a positive impact on the team spirit. We are using this experience and knowledge for an exciting new project for Nationale-Nederlanden.
For our healthcare
In September, the new Saxenburgh Medical Center in Hardenberg was inaugurated. Silo developed a visual narrative that combines the idea of good care and love for the region in intricate infographics.
Saxenburgh Medical Center - Photo Mike Bink
On the other side of the world, we are working on the brand identity for Sint Maarten General Hospital, currently under construction. Furthermore, Rene and Rogier were guest lecturers at the Rotterdam Academy of Architecture. They inspired and supported the students in the studio ‘New care for the future’.
The art of parking your bike
The worldwide use of bicycles is increasing – partly due to the Covid-19 pandemic. The Netherlands is of course a frontrunner in the field of cycling infrastructure. In the summer, the bicycle parking garage under the Koningin Julianaplein in The Hague was opened. An “enormous space-age airport for cyclists”, said Lonely Planet, in one of the many publications on the project.
But our love for bikes goes beyond The Hague; Silo also provided added value and an enriched experience for the parking garage at Zwolle Station.
When we can enjoy art and culture together again
Next year a new icon will be opened in The Hague: Culture and Education Center Amare. Silo is the strategic partner for the brand development of Amare. This ranges from brand positioning and visual identity to wayfinding and visitor experience.
Amare brand movie
Depot in Rotterdam (photo Ossip van Duivebode) and Amare in The Hague
And much more
Beyond all that, Invest-NL was launched in January, and – together with EMMA – we made campaigns about the taboos on having financial debts and starting on the housing market. Of course, we gave the annual campaign for Veterans Day a homely touch.
We continued our collaboration with Albert Heijn for several new projects and created brand identities for VanderSat, the Dutch Veterans Institute, Invest International, and the Dutch Coalition for Humanitarian Innovation.
After all that, it is time to relax. We will get back to work with new energy in January. On to 2021!