For the 2019 campaign image of the Dutch Veterans’ Day, three veterans are portrayed. The images themselves, however, comprise thousands of veterans. The portraits are created with service ribbons. These pieces of fabric are worn by veterans on their uniforms to indicate honors received for their work. Thousands of ribbons are combined to create one portrait. This shows that Veterans’ Day exists for all veterans of all missions, from past to present.
In June you will see the campaign image in outdoor media, online and in print publications. The complete case description with the development of the campaign identity will soon be available on our website.