The article emphasizes how “wayfinding programs aim to minimize the stress associated with reaching a destination within a healthcare facility.” At Zaans Medical Center, the program has been expanded to “to create a strong sense of place by introducing something a little different: black and white line art.”
“We wanted to use a specific style that was not common in hospitals, something unexpected, yet aesthetically pleasing. Using the line art, we approached recognizability more subtly, encouraging a more personal interpretation,” says Silo’s creative director Rene Toneman.
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Learn more about the healing environment at Zaans Medical Center.