The campaign combines management jargon and healthcare speak in a tongue-in-cheek manner. The aim is to increase awareness of Intrakoop and its services among executive directors and administrators in the sector.
As a trusted knowledge partner, Intrakoop works with its members to find the best purchasing solutions in the areas of energy, food and beverages, staff, ICT, facilities, and medical. By saving time and money, healthcare providers can focus on their patients and clients.
The campaign runs in trade journals, newspapers, and online. Its simple illustrative style matches the branding approach that Silo developed for Intrakoop two years ago. The campaign began earlier this year and is now tied in with the 60th anniversary.