Silo is involved in this phase of the development as an advisor on branding and wayfinding. Together with amongst others Feyenoord City, OMA and Lola Landscape we are working on a safe and unforgettable visitor experience in the new stadium.
The stadium is situated along the artery of the city, the Maas river. From a raised platform around the stadium, you will have a great view of the city and the water. At this vibrant place, supporters and fans will come together prior to a match or event. The stadium sits solemnly in the middle of the square: a perfect bowl shape supported by twelve robust cores.
A sold-out Feyenoord Stadium will host over 63,000 spectators. The atmosphere and appearance at a match, concert, or other event are an important part of the visitor experience. Moreover, it is essential to ensure that each visitor – despite the large crowds – can find their seat safely, easily, and quickly. An integral vision on branding and wayfinding creates an optimal overall experience before, during, and after a visit to the stadium.
Image: © OMA