Silo at DEMO Festival

On Thursday 7 November, DEMO Festival will take place at Amsterdam Central Station. Instead of ads, all 80 digital screens on the platforms and in the station will show experimental and captivating motion design. Silo is one of the participating design agencies.

The finest studio’s, designers, upcoming talents and art academies from all over the world will present travelers with motion design in all its many forms. This will turn the station into a unique 24-hour pop-up museum with over 180,000 visitors. DEMO (Design in Motion) Festival is an initiative of Studio Dumbar and Exterion Media Netherlands.

For Silo, motion design is not just an end product but an integral part of a brand identity like Rijksmuseum Boerhaave and the Netherlands eScience Center. We also use motion design as a design methodology: the narrative spatial identity of the Delfland Water Authority was developed on the basis of motion design.

DEMO Festival will take place on Thursday 7 November. The program is curated by Liza Enebeis, creative director Studio Dumbar, Koos Breen, interdisciplinary designer and Xavier Monney, graphic and motion designer, and changes every hour.

Rogier Coopmans

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