ADC Designism Cube is a highly coveted honor awarded only to non-profit efforts. Winning entries not only meet peerless creative standards, but they must also encourage positive societal and political change. The healing environment created by Silo in collaboration with Mecanoo architects was praised not only for its aesthetics but also for the project’s potential social impact.
Jasper Tonk from Mecanoo (right) together with Rene Toneman and Djoeke Delnooz at the 96th ADC Awards at Art Beam, New York City.
For the Zaans Medical Center project, Silo has previously been awarded a D&AD Yellow Pencil in London and an ADCN Lamp in Amsterdam. To win these three awards in New York City is exceptional. Cubes are rarely bestowed upon Dutch agencies and Silo was the only agency from The Netherlands nominated this year.
ADC stands for Art Directors Club New York. Walt Disney, Charles Eames, and Andy Warhol, among others, were members of this famed organization. The ADC Awards started in 1920 and are currently the longest-running creative awards in the world. Cubes are the Oscars for the creative industry.