How we value cultural institutions – such as museums, concert halls, and heritage – has changed considerably in recent decades. Funding models have changed, and we expect the sector to prove its (economic) value to society as a whole. Even more important: 'the public' does not want to learn any more, it wants to consume.
Blurring boundaries have resulted in a surplus of options and therefore the need to present yourself clearly to your target audience. With a multidisciplinary approach to branding, storytelling, and innovation, Silo helps cultural institutions to make a new connection with the public. More often than not, this is preceded by a renewed connection to one's own core values.
Together with our clients in the cultural sector, we work on strategy and development, brand identity, websites, campaigns, and communication strategy.