Branding and experience for Zuidplein Shopping Mall extension

Shopping Mall Zuidplein, one of the largest indoor shopping centers in the Netherlands, is expanding. The newly built extension is developed as part of the Hart van Zuid, a total metamorphosis of the area. In close collaboration with TomDavid Architects, Silo created a facade in which branding is carefully integrated with the architecture.

With this project, Silo continues its long-term cooperation with Albert Heijn. Besides Albert Heijn, the extension also offers space to Amazing Oriental, a new Q-Park parking garage for bicycles and cars, food and beverages vendors, and various fresh food outlets. The new building fits in well with the existing Zuidplein, which is also currently being renovated.

From the revitalised bus station and from inside the metro, visitors to the area experience a facade that subtly presents the main shops inside. The application of branding and signage is an integral part of the facade and contributes positively to the experience of the area during the day and the evening.

The facade design enhances the experience of the area during the day and in the evening.

For the 5,000 m2 extension, the municipality and the development combination Ballast Nedam Development and Heijmans Vastgoed have signed contracts with Portico Investments and Q-Park Nederland. As part of Hart van Zuid, Silo previously designed the entrance area of the Rotterdam Aquatics Center in collaboration with Kraaijvanger Architects.

Impressions: TomDavid Architecten/Silo

Rene Toneman

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