Place branding for EDGE Coolsingel, Rotterdam’s largest net zero carbon office

17 January 2025

Rooted in Rotterdam’s spirit of resilience and diversity, EDGE Coolsingel actively contributes to a sustainable future. Silo, in collaboration with Nudus, is developing a place branding concept for the project, reimagining the workplace as a dynamic space for connection, culture and community.

Introducing EDGE Coolsingel Rotterdam – Video by EDGE

True city hub

EDGE Coolsingel aims to be Rotterdam’s largest net zero carbon office building, adhering to the Paris Climate Agreement. Strategically located on Coolsingel, the new office with co-working spaces stands as a true city hub. The atrium promotes interaction and connection with street-level activity, floods it with daylight, and frames views of the City Hall. EDGE Coolsingel is a destination that offers meaningful and memorable experiences for all who engage with it.

Interior rendering of new Edge Coolsingel office building in Rotterdam.

Cafe at Coolsingel

A building with identity

Silo’s distinctive place branding concept, integrated with the interior design, reflects the building’s unique legacy and purpose. Drawing from Rotterdam’s eclectic character and attitude, the concept enhances the building’s image, elevates stakeholder perceptions, and creates lasting connections. Echoing the city’s diverse voices, it offers an experience that is high-end with an authentic Rotterdam edge.

Beyond the workplace

After working hours, the building transforms with cultural activities such as art exhibitions, live music, and workshops. Its co-working spaces welcome startups and freelancers, nurturing creativity and connection. Designed to become a dynamic living room for the city, EDGE Coolsingel blends work, socialisation, and culture, embodying Rotterdam’s spirit.

Construction is underway, with completion scheduled for 2026. We can’t wait to share more updates along the way.

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