by Valentina Lovric,
16 June 2023
Going from linear to circular: that was the goal for our recently completed project for Nationale-Nederlanden. Renovating their offices in Rotterdam and The Hague gave us an exciting opportunity to create a spatial brand experience across 3,350 square metres of co-working and event space. The objective was to embody the organisation’s core values, achieve the highest level of WELL certification and – importantly – embrace a zero-waste approach and minimise environmental impact.
Embracing circular design and construction within a linear economy brings multiple challenges, but the experience proved immensely rewarding, helping us innovate and grow. And as we believe that sharing our experiences can inspire others on this path, we gladly present our six key takeaways.
Our project taught us the invaluable significance of teamwork in the transition from linear to circular processes. Throughout all stages, we had to keep track of the availability of harvested materials and think about waste streams, production impact, and assembly techniques. Working together inspires, challenges, and strengthens us, but it also emphasises the vital role of clear communication and efficient collaboration.
Early on, we recognised the importance of creating a clear hierarchy in our goals. Otherwise, we risked becoming lost amidst numerous decisions. Selecting between the requirements of WELL certification, the environmental impact of materials, or the potential for reusing elements felt overwhelming. Defining which factors take precedence and coordinating with all stakeholders helped us keep focus and make decisions effectively.
There are a lot of “sustainable” choices out there. However, navigating the options can be tricky as distinguishing between truly beneficial choices and deceptive ones is not always straightforward. For example, materials that appear sustainable for their recyclability may actually require significant energy during production. And a fantastic material may prove less suitable when considering the need to develop a complex mounting system to avoid using glue which would render it non-reusable at the end of its lifecycle.
In other words: assessment can’t happen early enough. There are multiple ways and metrics to measure circularity. Thanks to our partners in this project, we could easily track the environmental impact score throughout all stages.
A crucial lesson we learned was to avoid rigid attachment to a specific design. A circular design process requires continuous adaptations and refinements. We encountered instances where entire concepts or harvested elements were unsuitable due to their weight. Staying true to the initial idea while being flexible and keeping an open mind for adaptations helped us navigate the myriad of design choices and boosted our creativity tremendously.
“Creating something genuinely remarkable ensures that the realised designs will endure and not be tossed away during future renovations.”
Good vibes make good projects! Crafting experiences and spaces that evoke joy and happiness generates enthusiasm among all involved parties. This enthusiasm helps to keep us going, even when faced with seemingly insurmountable challenges. Additionally, creating something genuinely remarkable ensures that the realised designs will endure and not be tossed away during future renovations. Users will hold these designs dear and appreciate their lasting value.
The goal was 100%; the project got to 89% circularity. That’s the honest result of a real-world renovation of two large office complexes. Of course, we would have loved to have reached the goal, but we take pride in what we achieved. And only by setting a high bar will you challenge yourself to develop creative, more sustainable solutions. Greenwashing helps no one.
Embracing a more responsible practice necessitates tackling numerous challenges, conducting thorough investigations, and revolutionising existing processes. Circular design processes demand a holistic perspective and a more intricate methodology. What works for one project may not work for the next. Still, it compels our profession to dare venture beyond conventional solutions, explore new possibilities, and grow.
Take our learnings, make them your own, and share your experiences with your peers. The more we learn from each other, the faster we can journey toward a more sustainable future.