Wayfinding that guides you and signage that draws attention

Wayfinding at Zaans Medical Centre. — Wayfinding for adults and children in Zaans Medical Centre.

Developing wayfinding solutions starts with analysing the flow of people and a space’s unique characteristics.

Our approach sees navigation and orientation as aspects of an ecosystem, alongside elements like interior design, internal communication, hospitality and programme. In doing so, wayfinding connects people to the brand strategy, creating an integrated experience.

Hybrid future wayfinding

Working, shopping, enjoying culture: much of life has become hybrid. Digital wayfinding tools can add a layer to a strong physical base, but are never a goal in themselves. Coming from branding and digital design, we help you define exactly where the two complement each other to create a coherent, balanced approach.

Inclusive and accessible

A truly accessible space works for everyone. We design for people with visual or mobility impairments, but also for low literacy, other languages and different cultural backgrounds. This involves more than checking boxes. It combines expertise in UX, graphic and spatial design.

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Reframing how we find our way

Wayfinding Opportunities Scan

We add the most strategic value at the start. In our Wayfinding Opportunities Scan, we map the key users, routes and pain points of a building or area and show where improvements have the biggest impact on user experience. The approach scales from a single building to a campus, so you know exactly where to focus first and how to create a better experience.